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Google Changes Paid Ad Placements
In an announcement from Google via the AdWords Blog, effective November 2nd, ads that have previously shown to the side of the organic search results may now being to appear below them. Google says...
View ArticleGoogle To Report Impression Share for Ad Groups
Earlier this week, Google announced via the AdWords blog, that impression share metrics will soon be available to advertisers at an ad group level. (Previously, impression share was a metric that...
View ArticleA Re-Cap of Recent Microsoft AdCenter Updates
On February 1st, Microsoft announced a few new features that became available with the January 2012 AdCenter Release. Below is a rundown of what’s new: New Mobile Targeting Options – Advertisers who...
View ArticleAre Facebook Ads Really “Display”?
In looking at display media statistics, the data overwhelmingly points to Facebook as the clear leader, both in terms of advertiser display spending, as well as in usage. According to data released by...
View ArticlePersonalization: Too Much?
Search engines and digital properties in general are making more and more of a push towards personalization, with the idea that customizing information to the user’s previous behavior will create a...
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